Are barbers & hairdressing salons saving the high street?
Barbers and hairdressing salon news this time around for our blog. We’ve actually been sent a cracking email this morning from Lynda Hamilton who we know well, she is an experienced PR consultant, journalist and editor based in Fife. We wanted to share it and the attached industry insight with you all.
Considering the Bearded Basturds Barbershop is a one of a kind franchise opportunity this is fantastic news for us and our growing network going into 2018. Anyway, here it is…
Are barbers & hairdressing salons saving the high street?
The UK’s town centres and high streets have been in decline for many years. Online shopping, the growth of out of town retail outlets, and the global economic crisis have all had a detrimental effect on our city and town centres.
However, new research from male grooming brand The Bluebeards Revenge has suggested that the humble barbers could be the secret weapon in the fight back to save the high street. A survey of 2,126 men living in the UK shows 95% of guys still visit the high street to go to their barbers or hairdresser.
Ninety five per cent of men said they visit the high street to go to their barbershop or hairdresser, with the pub coming second on 76% and the restaurant/coffee shop third on 54%. The gym took fourth spot on 39%, while the bank was fifth on 35%.
From the 2,126 surveyed men living in the UK, 93% declared that they visit their barbershop or hair salon at least once per month. Thirty three per cent even admit to making fortnightly trips to smarten up their styles and socialise with like-minded regulars, while 10% see their barber once a week.
Overall, only 12% of men surveyed now visit the high street on a daily basis, 21% make the trip once a week and just 27% go once a fortnight.
When asked to identify the biggest challenges facing the high street, the overwhelming majority (84%) cited the rise of online shopping. The lack of available car parking (67%) and the convenience offered by the out of town supermarkets (63%) were two other challenges that were identified.
Nick Gibbens, spokesperson for The Bluebeards Revenge, said the findings highlighted how important the barbering and hairdressing industries were to the local economy as well as the communities they serve.
“Barbers and hairdressers offer services that you can’t buy online so they have survived the online boom. The industry is also thriving here in the UK as men spend more money than ever on male grooming services such as wet shaves, haircuts, beard trims and facials,” explained Mr Gibbens.
“Hair trends are also playing an important role as more guys are visiting their barbers for shorter styles that need regular cutting to keep in shape. Looking ahead, with the festive season now upon us, we’re expecting barbershops to be as busy as ever with men spending big to ensure they look dapper for the party season. Barbershops and salons are filling up shops that could potentially be empty so they are proving pivotal in the battle to save the high street and bring men back.”
Keith Conniford, the CEO/Registrar of the Hair & Barber Council, said that hairdressing salons and barbershops were still the mainstay of the high street and as such played a hugely significant role in the economic prosperity of our city’s and town’s throughout the UK.
He explained: “It’s great to see the hairdressing and barbering industry thriving in today’s difficult economic environment but we are keen to raise the professional standards of the industry, and therefore we encourage all barbers and hairdressers to become state registered so we can properly regulate the sector and ensure good practice is met.”
Tom Chapman (pictured above), an award-winning barber from Torquay in Devon, has experienced the barbering boom first hand. He said: “We have an ever increasing amount of male custom making its way through our doors as every guy wants their part of the barber boom. The standard is risings at a fast rate and top barbers are raising the bar. Along with the barbers skill set their products have also improved, being lucky to work with The Bluebeards Revenge I have seen what goes into the development of these products and they never stand still. With ever improving skills and tools, men’s hair is going to keep on getting better and better.”
Lynda’s website – Lynda Hamilton Communications
Full Survey Results
Q1) How often do you visit the high street?
Never – 148 people (7%)
Once a month – 701 people (33%)
Once a fortnight – 574 people (27%)
One a week – 446 people (21%)
Every day – 255 people (12%)
Q2) Why do you still visit the high street? (Respondents were allowed to select multiple answers)
Barber/Hairdresser – 2020 people (95%)
Pub – 1615 people (76%)
Restaurant/coffee shop – 1148 people (54%)
Gym – 829 people (39%)
Bank – 744 people (35%)
Vaper for e-cigarettes – 361 people (17%)
Opticians – 361 people (17%)
Dentist – 340 people (16%)
Travel Agent – 276 people (13%)
Post Office – 255 people (12%)
Q3.) How often do you visit your barber/hairdresser?
Weekly – 213 people (10%)
Fortnightly – 340 people (16%)
Monthly – 1425 people (67 %)
Two months or more – 106 people (5%)
Never – 42 people (2%)
Q4.) Why are the biggest challenges facing the high street? (Respondents were allowed to select multiple answers)
Online shopping – 1786 people (84%)
Lack of available car parking – 1464 people (67%)
The convenience offered by the out of town supermarkets – 1339 people (63%)
Too much stress – 935 people (44%)
Lack of choice offered by high street retailers – 701 people (33%)
The email survey sampled 2,126 men that are currently living in the UK between November 23rd and November 28th. The men were aged between 20 and 70.
Thanks to The Bluebeards Revenge