Barbershop update, beard oil, franchise opportunities, barbers, electric cars, excited, good people, customer experience and a partridge in a pear tree
Barbershop update, beard oil news, franchise opportunities, barbers, electric cars, excited, good people, customer experience and a partridge in a pear tree for tonights blog. I’ll apologies for how bad this might read as I’m writing this late at night while my electric car charges, delirious with exhaustion after another full weekend hard at it.
Electric cars are good in theory btw – but a pain in the arse in real life ha-ha more on that another day!
Barbershop update first. The secret was out the bag on Friday due to the branding and signage going up outside. We’ve been overwhelmed with the messages and the support since Friday. So thank you to everyone who’s left a comment or emailed, I’ve been so busy with everything I’ve not had a chance to reply to each of you personally so apologies for that. Since the news went out, a short LinkedIn post has been viewed 13,590 times and our FB video (the one below with the piper playing) has been viewed a little more, sitting at 13.6k views reaching 33, 000 people which is just, insane.
Speaking of signage and branding. A big shout out is required to John Young Signs from Cowdenbeath. I’ll be writing another blog thanking everyone who’s made the barbershop possible, we’ve had amazing support from some amazing local companies and it’s only fair to thank each and every one in more detail. We also caused a little disruption along Bruce Street, Dunfermline with all the work going on, we’ve handed in flowers to the surrounding business impacted but I aim to thank those guys in the blog too as they have been really patient with us.
However, as you can see below from the action shots, and a random video I took standing shivering in the rain, the team at John Young Designs done a fantastic job.
As we expected, we were inundated with messages asking us things like:
- when will you open
- will you be selling your beard oil in the barbershop
- what are your prices
- what services will you offer
- Who’s your barber and now many do you have in the shop
- Have you franchised the business for the barbershop and,
- If you have franchised the barbershop out – do you have an appetite to open more
- how can you book an appointment
- Is it cash only or can we pay by card
- If we buy beard oil on your website, can we use the barbershop as a collection point now
Those were the most popular questions so I’ll go over some of them briefly for you.
When will you open?
From tomorrow, 7 August, we will be open to friends and family only, as myself, Arlene (the gifted barber) will be adding the final touches to the shop. That means we will be coming and going all week. You won’t be able to book to come in to see us until we officially launch, which is looking like it will be around the 17Th of August – but we intend to keep you updated along the way so don’t worry you won’t miss out. We are also building a new website too so lots happening.
Will you be selling your beard oil in the barbershop?
Yes of course we will. We can’t wait to bring our products to you. We actually have a partnership announcement to make soon too, we’ve partnered up with a local premium soap maker, who is giving us exclusive rights and access to unique blends to compliment what we already offer. So watch this space, our barbershop in time, is going to have some fantastic beard care and beard maintenance products all produced within a 10 mile radius. Keeping it local, ken.
And because I’m not pig headed or unreasonable, plus I genuinely like listening to my customer’s feedback, we won’t only be selling or using Bearded Basturds products. I’m not naive or stupid enough to think everyone will be happy with the stuff I make, although id like that, plus we have a limited product line anyway.
So, we will also have products from American Crew and Lock Stock and barrel. Actually, Lock Stock and Barrel have a preptonic spray, which is a protein thickening spray which will be used for both hair and beard treatments. Our quest to cure patchy beards just got nobler. I genuinely think it was the right decision to have organic and non-organic products to give our customers a better experience. Again, more on this later.
What are your prices?
This is another area that Arlene and I will be discussing over the next week or so. I only have a guide to share just now. Other services are also being planned so this will change in due course. I’ll be around the shop often, so when I’m there I’ll be floating around able to give guys free beard care, product ingredient and beard grooming routine consultations all day long!
Young Gents 0-10 – £11-13
Young Gents 11-15 – £14-16 (Fri – Sun they are full adult price of £17)
Clipper Head Shave £9-£12
Beard Trim £10-£12
Haircut and Beard Trim £25-£27
Luxury Trims £15-£17
Luxury Hot Towel Shave £20-£22
I’m on a mission to transform the traditional barbershop experience, too many barber shops in Scotland have turned into chop-shops, sitting you down, carrying out their service and booting you out in 8 minutes with no coffee, no conversation and often disappointed. It’s turned into a turnover chasing industry. The sad fact is, a lot of shops have turned their back on delivering a good experience. Barber shops need to wake up and realise they don’t just sell haircuts, they sell confidence and style. In order to do that well, you need to take your time and treat each customer like a king. A consultative approach to barbering and beard care will be our forte. An old boss used to tell me, turnover is vanity, profit is sanity. So we will striving to create a wonderful environment for our customer while building a viable and resilient business.
With our powerful and advanced booking system, we will make sure our gents, bearded or not, will not be rushed, they will be so relaxed at times we’re taking bets on how quickly someone will fall asleep in the chair. We are pulling out all the stops (budget permitting) to take the barbershop experience in Fife to another level. Having the Bearded Basturds product based business wrapped around the barbershop will certainly put as at an advantage anyway.
Who’s your barber and now many do you have in the shop?
That’s Arlene in the photo at a barbering course she attended. Arlene MacGillivray will be the only barber in the shop to begin with. But, we very much intend to have the shop running at full capacity as soon as possible. There is space for 3 chairs in total, so if there are any traditionally trained barbers out there reading this that fancy joining our epic brand and coming along for the journey of transforming the traditional barbershop experience, then get in touch.
Arlene has over 20 years’ experience in cutting gents hair. Traditionally trained, having studied intensely at the Scottish Barbering School in Glasgow. She has also been on a plethora of barbering courses with the British Barber Bash for example. And recently went down to England for the Sid Sottung academy, who is one of the best in the business. There Arlene collected her diploma in luxury hot towel shaving. One thing is for sure, Arlene is passionate about improving, adding to her already growing skillset and looking after our customers. She’s also passionate about our brand and is the ideal person to drive our first shop forward.
I caught up with Arlene earlier today and she had this to say:
For me, the thing I’m most looking forward too is drinking from my new mug to be honest.
Just kidding, I’m over the moon to be a Bearded Basturds franchise owner. Its humbling to have been chosen to be the first, as the first project was always going to be the blueprint for shop 2, 3 and 4 etc. it’s been amazing to see it take shape and to have a part to play in something so exciting. I can’t wait to get started, I already have existing clients obviously, so very much looking forward to bringing them with me. It’s been a whirlwind few months, we’ve invested money, blood sweat and tears into this as we share the same passion and mission as Craig to truly transform the barbering game. We managed to completely refit the shop in 4 weeks, when we took it over it was dark, dated and looked like no work had been done on it for 50 years. It wasn’t very welcoming at all. Following the strict brand guidelines that Craig gave us was hard when designing the look of the shop but we got there in the end and it looks ace – can’t wait to start showing it off and getting back to doing what I love, cutting hair.
Have you franchised the business for the barbershop?
Yes we have. It’s been a monumental task to operate the business as it stands from a product production point of view, while dealing with this. But we managed it. Thorntons, our solicitors, are taking care of everything for us, we’d be lost without them. I’m being looked after by Caroline Piggott. Caroline specialises in intellectual property and commercial contracts. If anyone has any need for IP or commercial contract help then please get in touch – they are worth every penny. Here is a link to their site.
We are serious about building a network of Bearded Basturds Barbershops up and down the country, so the investment in having Caroline handle the legal side of things was imperative for our growth strategy to work. I’m excited to be working alongside such an established company.
If you have franchised the barbershop out – do you have an appetite to open more?
Hell yes, as stated above, we intend to grow and take on more franchisees. I tagged Subway on Instagram and publicly stated on LinkedIn that we will have a bigger franchise network than them in ten years. That’s how serious we are. That’s our statement of intent. That’s our plan. There is a lot of franchise opportunities out there but we feel ours has a little something extra. Let’s face it – the brand sticks out like a sore thumb. That alongside our business model and our people, we will take the barbering industry by storm.
If we buy beard oil on your website, can we use the barbershop as a collection point now?
Yes. 100% – when you’re at the checkout section of the website, select local collection and in the notes section, please advise if it’s the workshop in Rosyth you wish to collect from or the barbershop. Once I see you’ve selected the barbershop, I can take the orders down and leave them for Arlene to hand out when you pop in. Simples.
I’m pretty certain I’ve covered most things, I may have missed a few things out but I’ll share more updates later in the week, its 01:12 and I’m broken. I haven’t had much sleep over the last week while with the stress of everything and the mountain of things to do. So off to try and get some shut eye before heading to the shop first thing! Eeeeeeeek – excited.
But peace out for now, and on behalf of my team and I. Stay humble. Stay bearded.