At the end of 19th century and up to the beginning of the II World War barbershops were just as busy, if not busier, than local pubs. For most men, while It was their go-to place for a shave or a haircut, it was also their go-to place to have a drink and talk about current affairs or politics among mates. Barbershops became their second home.
That was until consumer products giant Gillette introduced its safety razor and launched a monumental marketing campaign positioning it as a safer and cheaper alternative to the traditional barbershop experience. Interchangeable blade-razor sets and “seven-day” sets were actually popular in the 1800s, believe it or not. However it wasn't until 1901 that King C. Gillette fundamentally transformed shaving with the invention of the first safety razor, which was granted a patent on November 15th, 1904.
The Great Depression and the two world wars that followed devastated the flourishing barbershop industry – less and less people were willing to spend their hard to earn money on barbering services. And who could blame them. When you take all that into consideration, coupled with the hippie subculture which began its development during the early 1960s, a trip to the barbershop slowly became extinct.
Traditional barbershops have since been in the shadows of the unisex salon that we still see dominate our streets today, it’s only in recent years that we have truly seen an uprising of barbershops who are purposefully designed for a men-only experience.
At the Bearded Basturds Barbershop in the town of Dunfermline, it's our mission to bring back the old-fashioned, historic charm of the traditional men’s grooming experience. Dunfermline town's most famous son is Andrew Carnegie, a name forever synonymous with the Pittsburgh Carnegie Steel Company. Born on November 25, 1835. After moving to the United States, he worked a series of railroad jobs. By 1889, a hundred and twenty eight years ago - he owned Carnegie Steel Corporation, the largest of its kind in the world.
He was one of the first "captains of industry” a true leader. He disposed of his great fortune by endowing educational, cultural, scientific, and technological institutions. We will draw inspiration from the most famous Bearded Basturd to come out of Dunfermline, to transform our shop into the kind of place he would have have enjoyed being a patron of back in 1889.
Walking into our barbershop, one will get much more than a haircut, beard trim or a shave – you can become a part of a family, and a manly tradition that is definitely worth its revival.
“Just had a full haircut and much needed beard tidy-up from Arlene the Basturd Barber. Brilliant service and wicked banter.”